Advertiser Portal

The Advertiser Portal lets you share campaign stats with your sponsors without giving them access to your full dashboard. Each sponsor gets a private link to view their own performance data.

How It Works

1. You create an advertiser profile for your sponsor
2. BannerTrackr generates a unique portal link
3. You share this link with your sponsor
4. They can view their impressions, clicks, and CTR anytime

No login required for sponsors — they just use their unique link.

Creating an Advertiser

Step 1: Add an Advertiser

1. Go to Advertisers in your dashboard sidebar
2. Click "Add Advertiser"
3. Fill in the details:
   • Name — Contact person's name
   • Company Name — The sponsor's business name
   • Email — Their email address (for notifications)
4. Click Save

Step 2: Link Placements to the Advertiser

1. Go to Placements
2. Edit the placement for this sponsor
3. Select the Advertiser from the dropdown
4. Save the placement

Now all stats for that placement will appear in the advertiser's portal.

Step 3: Generate a Portal Link

1. Go to Advertisers
2. Click on the advertiser
3. Click "Generate Portal Link"
4. Copy the link

The link looks like: https://bannertrackr.com/portal/abc123xyz...

What Sponsors See

When sponsors visit their portal, they can:

View Stats

• Impressions — How many times their ad was viewed
• Clicks — How many times their ad was clicked
• CTR — Click-through rate

Choose Date Ranges

Sponsors can filter stats by:

• Last 7 days
• Last 30 days
• Last 90 days
• All time

View Daily Breakdown

A table showing daily performance:

Switch Between Campaigns

If a sponsor has multiple placements, they can switch between them to view stats for each campaign.

Request Renewal

Sponsors can click "Request Renewal" to notify you they want to continue advertising. You'll receive an email notification.

Managing Portal Links

Viewing Access History

In the advertiser details, you can see when the portal was last accessed.

Revoking Access

If you need to disable a portal link:

1. Go to Advertisers
2. Click on the advertiser
3. Click "Revoke Link"

After revoking, the old link will show an error. You can generate a new link if needed.

Generating a New Link

If a link is compromised or you want to refresh it:

1. Revoke the current link
2. Click "Generate New Link"
3. Share the new link with your sponsor

Best Practices

When to Create Advertisers

Create an advertiser profile when you:

• Start a new sponsorship deal
• Have a sponsor with multiple campaigns
• Want to share professional stats

Sharing the Link

Send the portal link via email with context:

Hi [Sponsor Name],

Here's your BannerTrackr portal to view your campaign performance: [Portal Link]

You can check impressions, clicks, and CTR anytime. The link is private to you.

Let me know if you have questions!

Multiple Placements

If a sponsor has multiple ad spots:

• Create one advertiser profile
• Link all their placements to that advertiser
• They'll see all campaigns in one portal

Campaign End Dates

Set end dates on placements so sponsors can see when campaigns expire. This appears in their portal alongside the renewal request button.

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Portal vs Reports

Use the portal for ongoing sponsor access. Use Reports for formal end-of-campaign summaries.

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Troubleshooting

Sponsor says link doesn't work?

1. Check if the link was revoked
2. Make sure they have the complete URL (no missing characters)
3. Try generating a new link

Stats not showing?

1. Verify placements are linked to the advertiser
2. Check that the placements have tracking active
3. Make sure there's data for the selected date range

Multiple sponsors, one placement?

Each placement can only be linked to one advertiser. If you rotate sponsors, update the advertiser assignment when campaigns change.

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Next Steps

• Reports — Generate PDF reports for sponsors
• Alerts — Get notified about campaign milestones
• UTM Tracking — Help sponsors track conversions