Reports

Generate professional performance reports to share with your sponsors. Reports include impressions, clicks, CTR, and daily breakdowns — perfect for end-of-campaign summaries or regular updates.

Report Types

PDF Reports

Professional, shareable documents including:

• Summary statistics
• Daily performance table
• Charts and visualizations
• Date range covered

Best for: Sending to sponsors, formal reporting

CSV Exports

Raw data exports for further analysis:

• Daily stats in spreadsheet format
• All metrics included
• Easy to import into Excel/Sheets

Best for: Data analysis, custom reporting

Generating Reports

Quick Report

For a single placement:

1. Go to Placements
2. Click on a placement
3. Click "Generate Report"
4. Select date range
5. Choose format (PDF or CSV)
6. Download

Reports Page

For more options:

1. Go to Reports in the sidebar
2. Select placement(s)
3. Choose date range
4. Configure options
5. Generate and download

Report Contents

PDF Report Sections

Summary

• Total impressions
• Total clicks
• Overall CTR
• Unique visitors
• Date range

Daily Performance Table

Visual Charts

• Impressions over time
• Clicks over time
• CTR trend

CSV Export Columns

date,impressions,clicks,ctr,unique_visitors
2024-12-01,1523,42,2.76,1102
2024-12-02,1687,51,3.02,1245

Scheduled Reports

Set up automatic report delivery:

Creating a Schedule

1. Go to Reports → Scheduled
2. Click "New Schedule"
3. Configure:
   • Placement — Which placement to report on
   • Frequency — Weekly or Monthly
   • Recipients — Email addresses
   • Day — When to send (e.g., Monday for weekly)
4. Save

Schedule Options

Managing Schedules

View and edit schedules in Reports → Scheduled:

• Enable/disable schedules
• Change recipients
• Update frequency
• Delete schedules

Sharing with Sponsors

Scheduled Email Delivery

Use scheduled reports for automatic delivery:

1. Go to Reports → Scheduled
2. Create a new schedule
3. Set the recipient email (can be your sponsor)
4. Reports are automatically emailed on schedule

Manual Sharing

For one-off reports:

1. Download the PDF or CSV
2. Email it to your sponsor manually
3. Include a brief summary of highlights

Advertiser Portal

For ongoing access, use the Advertiser Portal instead — sponsors can view real-time stats anytime without waiting for reports.

What to Include

When sending reports to sponsors:

Subject: Your Campaign Performance Report - [Month]

Hi [Sponsor Name],

Attached is your performance report for [date range].

Highlights:
- Total impressions: X
- Total clicks: X
- CTR: X%

Let me know if you have questions!

[Your name]

Customization Options

Date Range

Choose from:

• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Metrics Included

Standard reports include:

• Impressions
• Clicks
• CTR
• Unique visitors
• Daily breakdown

Multiple Placements

Generate combined reports for sponsors with multiple placements:

1. Go to Reports
2. Select multiple placements
3. Choose "Combined Report"
4. Stats are aggregated across all selected placements

Best Practices

Regular Reporting

For ongoing sponsors:

• Set up weekly or monthly scheduled reports
• Send automatic updates without manual work
• Sponsors appreciate consistent communication

End-of-Campaign Reports

When a sponsorship ends:

1. Generate a final report for the full campaign period
2. Include highlights in your email
3. Use this opportunity to discuss renewal

Comparing Periods

To show growth or compare campaigns:

1. Generate reports for different date ranges
2. Include both in your email to sponsor
3. Highlight improvements

Troubleshooting

Report shows no data?

1. Check the date range includes active campaign days
2. Verify the placement has tracking data
3. Ensure placement wasn't paused during that period

PDF not generating?

1. Try a shorter date range
2. Clear browser cache
3. Try a different browser

Scheduled reports not sending?

1. Check the schedule is enabled
2. Verify email addresses are correct
3. Check spam folders

Data doesn't match dashboard?

Reports use the same data as the dashboard. If numbers differ:

1. Check date ranges match exactly
2. Dashboard may show real-time; reports use aggregated data
3. Refresh both and compare again

Next Steps

• Advertiser Portal — Give sponsors ongoing access
• Alerts — Get notified about campaign performance
• UTM Tracking — Help sponsors track conversions