Click Tracking

Click tracking lets you measure how many people clicked on your banner ads. When a user clicks, BannerTrackr records the click and redirects them to your destination URL.

How It Works

1. You wrap your banner in a BannerTrackr tracking link
2. When a user clicks, they hit our tracking endpoint
3. We record the click and immediately redirect them to the destination URL
4. The user lands on the sponsor's page

The redirect happens so fast users won't notice any delay.

Basic Usage

<a href="https://bannertrackr.com/api/track/click/YOUR_PIXEL_ID">
  <img src="your-banner.png" alt="Sponsor Name" />
</a>

Replace YOUR_PIXEL_ID with the Pixel ID from your placement.

Setting the Destination URL

The destination URL is where users land after clicking. Set this in your placement settings:

1. Go to Placements in your dashboard
2. Click on the placement
3. Enter the Destination URL (e.g., https://sponsor-website.com)
4. Save changes

Combining with Impression Tracking

For complete tracking, use both the tracking pixel (for impressions) and click link (for clicks):

<!-- Clickable banner with tracking -->
<a href="https://bannertrackr.com/api/track/click/YOUR_PIXEL_ID">
  <img src="your-banner.png" alt="Sponsor Name" width="600" />
</a>

<!-- Impression tracking pixel -->
<img
  src="https://bannertrackr.com/api/track/px/YOUR_PIXEL_ID"
  width="1"
  height="1"
  alt=""
/>

For Newsletters

In email newsletters, the click tracking works the same way:

<a href="https://bannertrackr.com/api/track/click/YOUR_PIXEL_ID">
  <img src="your-banner.png" alt="Sponsor Name" width="600" style="max-width: 100%;" />
</a>

What Gets Tracked

Each click automatically captures:

UTM Parameters

You can automatically append UTM parameters to all click destinations. See UTM Tracking for details.

Click-Through Rate (CTR)

BannerTrackr automatically calculates your CTR:

CTR = (Clicks / Impressions) × 100

View your CTR in the dashboard for each placement or in reports you share with sponsors.

Troubleshooting

Clicks not recording?

1. No destination URL — Make sure you've set a destination URL in placement settings
2. Invalid URL — The destination must be a valid http:// or https:// URL
3. Placement is paused — Paused placements don't record clicks

Users landing on wrong page?

Check that your destination URL is correct in the placement settings. The URL should include the full path (e.g., https://sponsor.com/landing-page).

Next Steps

• Smart Image — One URL for image serving and click tracking
• UTM Tracking — Automatically add UTM parameters to destination URLs
• Advertiser Portal — Share stats with your sponsors