Quick Start

This guide will get you tracking banner impressions in under 2 minutes.

Step 1: Create a Site

1. Log in to your BannerTrackr dashboard
2. Click "Add Site"
3. Enter your site or newsletter name
4. Choose the type (Newsletter or Website)

Step 2: Create a Placement

A placement represents a single ad spot (e.g., "Header Banner" or "Sidebar Ad").

1. Go to Placements in the sidebar
2. Click "Add Placement"
3. Give it a name (e.g., "Newsletter Header Sponsor")
4. Set the destination URL (where users go when they click)
5. Optionally upload the sponsor's banner image

Step 3: Copy Your Tracking Code

After creating a placement, you'll see your unique Pixel ID. This is what you'll use to track impressions.

For Newsletters (HTML Email)

Add this invisible pixel to your newsletter template:

<img
  src="https://bannertrackr.com/api/track/px/YOUR_PIXEL_ID"
  width="1"
  height="1"
  alt=""
/>

Replace YOUR_PIXEL_ID with the Pixel ID from your placement.

For Websites

Add this pixel near your banner ad:

<img
  src="https://bannertrackr.com/api/track/px/YOUR_PIXEL_ID"
  width="1"
  height="1"
  alt=""
  style="position: absolute; visibility: hidden;"
/>

Step 4: Track Clicks (Optional)

To track when someone clicks on your banner, wrap your ad in a tracking link:

<a href="https://bannertrackr.com/api/track/click/YOUR_PIXEL_ID">
  <img src="your-banner-image.png" alt="Sponsor Name" />
</a>

When clicked, users will be redirected to your placement's destination URL.

Step 5: View Your Stats

Head back to your dashboard to see:

• Impressions — How many times the ad was viewed
• Clicks — How many times the ad was clicked
• CTR — Click-through rate
• Unique Visitors — Individual people who saw the ad

Next Steps

• Tracking Pixel — Deep dive into impression tracking
• Click Tracking — Learn more about click tracking options
• Smart Image — Use a single URL for both image serving and tracking
• Advertiser Portal — Share stats with your sponsors